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calculating... February 11, 2022

European Foods to open up second Marketplace store in Perth

European Foods will be bringing international and local produce and hundreds of cheese varieties to Perth's southern suburbs for the first time.

European Foods will be bringing international and local produce and hundreds of cheese varieties to Perth’s southern suburbs for the first time.

The WA wholesalers revealed to PerthNow that it is on track to open its second Marketplace at 344 South Street in O’Connor on February 21.

This comes after it opened its cash-and-carry style Marketplace in Osborne Park in 2019.

The O’Connor store will feature a 40sqm cheese cathedral with more than 350 varieties, small goods and antipasti staples.

It will also be home to Fremantle Coffee Roasters, where coffee enthusiasts can talk to roasters about aromas, flavours and beans.

European Foods chief executive Miguel Buccellato told PerthNow the wholesalers were very excited to be closer to their south-of-the-river customers.

“The passion for good flavours and experiences is very high south of the river,” he said.

“We know from our Osborne Park Marketplace that to have a locally-based cash and carry enables us to service our surrounding customers more efficiently.

“In these economically trying times, our being locally-based does mean that customers can control their stock levels, order frequency and budget more closely.”

Mr Buccellato said they were focused on increasing local gourmet food produce at the O’Connor store and offering people local and imported flavours that were not normally available.

“We are currently sourcing local producers from the area who normally can’t access larger distributors to delivery directly into O’Connor,” he said.

“Wholesale customers also benefit from improved trade discounts when they collect in-store.”

He said the store aimed to support and educate the community about the local market.

“The Marketplace would like to be good neighbours and good friends with the local community and remain engaged and supportive going forward,” he said.

“We have learnt from our flagship store about how different customers need different things and so have adjusted our stock and pricing model to fulfil those requirements.

“We are also now able to run small local deliveries out of the store, with online ordering, so we will be able to improve customer efficiencies and being ‘just around the corner’ with no minimum order, collecting on customers’ own schedule will provide that flexibility too.”

In a newsletter, Fremantle Chamber of Commerce chief executive Danicia Quinlan said she recently toured the new store, which had become part of O’Connor chamber members, including Futari Wagyu, Fremantle Octopus, Galati Nominees and SIDI Construction.

“O’Connor is such a vital part of the Fremantle regional business community and we will be working more as a chamber to support these members,” she said.

“It is becoming a hub for gourmet food and has a strong focus on a need for better export and distribution pathways to get products to market and an ability to travel interstate and overseas to build relationships and find better ways to share our products, knowledge and expertise within a global marketplace.”

The European Foods Marketplaces in Osborne Park and O’Connor are the latest iteration in the development of the specialty food distributors, which started under the Re family more than 60 years ago.

Since being acquired by the Yukich family, this offer has expanded to include the Marketplace cash and carry stores.

Written by Kristie Lim PerthNow

February 10, 2022


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